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Membership Benefits

• Retailer Benefits
• Membership
• Supplier Partners
• Bira

Joining an Independent Co-operative

There are countless reasons to join Mica, from our hundreds of supplier partner relationships and exclusive rebates to our thousands of special promotional prices. We are the ultimate vehicle to help your independent retail business compete effectively with larger corporate stores.

Strategic Marketing Support That Drives Instore Traffic

Mica has a reputation for producing some of the best advertising for independent retailers in the DIY sector. Our tailored marketing is designed to save you time and maximise your impact.

What Mica Marketing Delivers:

• Ready-to-Go Campaigns: Every advertising campaign is delivered complete with a hardcopy brochure (our flagship promotional leaflets), in-store Point-of-Sale (including A1 posters), website product listings, and hero social media adverts.
• Member-Led Selection: All advertised products are selected by Members themselves, ensuring relevance to the independent sector.
• Custom Branding: All brochures prominently display your store’s name, front and back, with a custom colour overprint.
• Flexible Participation: Fresh advertising is available every month, and Members choose which campaigns to participate in and how they want to distribute the materials.

Dedicated Retail Managers and Instore Support

Our Retail Managers are veteran experts with decades of experience in the sector. They are here to provide hands-on retail support tailored to your business needs:

• Problem Resolution: We actively work to solve issues with specific suppliers or products before our next call.
• Operational Expertise: Assistance covers everything from product diversification and staff training to advising on full store refits.

Co-operation: Reinvestment and Best Practice Sharing

Through our co-operative ownership, all profits from the business are either returned to the Membership or reinvested into the group on behalf of the Members.

Building Collective Strength:

• Networking: Mica holds regular national and regional meetings, allowing Members to get together to discuss strategy and share ideas for the future.
• Supplier Insight: We facilitate visits to key Mica Suppliers to ensure Members have up-to-date product knowledge.
• Retail Inspiration: We organise visits to successful Member shops to share best practices and inspiration.

Ambitious Digital Support and Resources

In this increasingly digital age, Mica is committed to reducing your digital costs and enhancing your online presence:

• Member Portal: The Mica website offers a wealth of private data in the Members area (including pricelists, claims, and promotion stock orders).
• Digital Footprint: We provide Members with "pay once, split the cost" e-+commerce websites, customised to the needs of Mica stores, dramatically reducing your digital costs.
• Collaborative Forum: Mica operates a private forum group for Members to exchange thoughts & ideas and keep up to date.

Exclusive Member Perks and Free Design Service

The Mica Head Office team is always here to provide immediate support and value-added services:

• Immediate Support: Our Head Office team is always only a phone call or email away to solve problems that crop up in-store.
• Free Bespoke Design: Our marketing team offers a free bespoke design service exclusive to Members for everything from newspaper adverts to new shop frontages, helping you keep costs down.
• Public Relations: We leverage our expertise to assist Members with local newspaper articles and public relations to enhance local visibility.

This is just a taster of the different things Mica can do for your business. To learn more, click the Application Form/Join Mica button or call the number listed above!

Application Form

Become a Mica retailer