Article : STV Announced as Main Event Sponsor for the 2024 Mica Exchange
Date: Monday 15th July, 2024
FOR IMMEDIATE RELEASE
STV Announced as Main Event Sponsor for the 2024 Cotswold Mica Exchange
Edgbaston, West Midlands
15th July 2024
STV Pest Control will take top billing as main event sponsor for the 2024 Mica Exchange, it can be revealed. The Mica Co-operative made the announcement ahead of the September event that sees the groups anticipated gathering of independent retailers and suppliers in the hardware and DIY industry return to the South West.
As key sponsor, STV will be providing Mica and its members with essential support at the Exchange. The sponsorship is a result of STV’s commitment to the independent sector and its focus on hardware as well as garden retail, with the Mica Exchange providing a unique opportunity for retailers to meet, discuss new products and services, and explore opportunities for growth with key suppliers.
"We are thrilled to have STV as the Main Event Sponsor for the 2024 Mica Exchange," said Michael Ball, Business Unit Director of the Mica Cooperative. "Their commitment to Mica members through product innovation and promotional support over the last decade has shown them to be invaluable in the marketplace. We look forward to working closely with them to provide our members with an exceptional event in the Cotswolds."
"STV is delighted to be the main event sponsor of the Mica Exchange this year and looking forward to meeting old friends and new customers at this sell out event." said STV UK Sales Manager Shaun Bowden. "If you’re a Mica member we hope to see you there and look forward to discussing how we can help you grow your HOME PEST business in 2025. We are looking forward to presenting our new product developments for next year and bringing a range of promotions tailored to every retailer regardless of size.”
The 2024 Mica Exchange promises to be an exciting event with exclusive offers from attending suppliers presented at its speed dating networking event, as well as recognising excellence in the DIY sector at its annual Gala Dinner awards evening. The event is set to take place on the weekend of the 14 - 15th September 2024.
For more information or inquiries, please contact Michael Ball at Mica’s Edgbaston office on 01785 825 910.
#MicaExchange
#HardwareIndustry
#DIY #IndependentRetail
#STV #TheBigCheese #ZeroIn #STVPestControl
More on STV Pest Control:
The new season is especially exciting for STV with the further development of their key brands ‘The Big Cheese’ and ‘Zero In’. Investing in category trend information, consumer insight research and EPOS data has given STV a unique perspective on the growing category of HOME PEST CONTROL.
A range of factors are driving growth in home pest control. From the trend for working from home which makes consumers more aware of pest problems, to the changing climate conditions which encourage pest population growth, rodents, insects and other nuisance pests are increasingly prompting consumers to seek effective DIY pest control solutions.
The rapidly increasing costs of calling out a professional pest controller, coupled with cash-strapped councils withdrawing their domestic pest control services, means that there is also growing demand for reliable and effective solutions. This is what is driving unprecedented growth in our ULTRA POWER branded options which are designed to be just ‘LIKE THE PROFESIONALS USE’
STV’s trade offer for 2025 is designed to ensure that all our retail partners have the tools to take maximum advantage of this growing opportunity.
About the Mica Cooperative:
The Mica Cooperative (Mica DIY Ltd), is a marketing, buying & retail support group that provides independent retailers in the hardware and DIY industry with strength in numbers. The cooperative operates across the United Kingdom, and is committed to promoting and strengthening independent retailers in the industry. The Mica Exchange is the cooperative’s annual event that brings together its independent retailer members and preferred suppliers for one-to-one meetings and networking opportunities.
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